· Production:
o Institution (providing a background of the main production company, including its previous films and detailing who owns it – refer to media conglomerates)
o Budget
o Locations
o Production companies
o Casting
· Distribution and marketing
o Posters
o Trailers
o Social networking
o Other promotional opportunities
· Exhibition
o Theatrical release dates
o Box office gross (opening weekend, domestic, foreign)
o DVD release
o Audience reaction (imdb reviews, press coverage)
· Exchange
o How the public use digital technology to interact with the film (blogs, youtube, facebook fan pages)
o Piracy
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